The Complete Athletic Development Camp is a summer camp created for 8-18 years old. The athlete’s abilities are enhanced and they learn the importance of a team culture, and have created a strategic on and off the field vision. They can balance their athletic life with their personal life and still perform at their best in both. Complete Athletes set examples, stay positive in the face of adversity, and know the true meaning of “value”. The long hours, relentless determination, and willing sacrifices are known by Complete Athletes as only the basic requirements. It is the end goal, on or off the field, that matters the most.
Chunky Sheep was tasked with creating awareness and positive brand recognition for this brand new camp. Marketing channels used were targeted socials (Facebook and Instagram), Charlotte Parent Magazine and Chunky Sheep Advertising was able to secure a completely cost-free appearance on WCCB-TV News Rising. Through this budget-friendly media mix, the camp had a very high enrollment, despite this being their first year.