15 High Impact and Low Cost (CHEAP) Marketing Opportunities

Chunky Sheep Advertising

Chunky Sheep Advertising

Greetings!

Chunky Sheep Advertising

So many options, so little time. Determining where to allocate a marketing budget can be a daunting task. There are so many channels—both online and off—in which to choose.

There is no magic bullet for any industry. But there are many common and effective marketing platforms that, if launched and executed correctly, can create more awareness and opportunities for your business that are high impact and low cost.

Here are 15 of the top opportunities listed in no particular order.
Please contact us at Chunky Sheep for more in-depth clarification.

Chunky Sheep Advertising

WAZE- Target drivers who are on the go near your business location with a meaningful local ad experience. Since Waze is a digital app, you will know exactly how many potential customers engaged with your ads at any time. Chunky Sheep can create a targeted campaign to literally drive traffic to your business with as little as $150 a month. Instant, trackable results.

TEXT MESSAGING

Text message marketing is a permission-based approach to sharing short updates or specials with your customers. It lends itself to point of sale or retail offers, but not entirely. It’s also an extremely cost-effective means to share news, updates, ideas, and special offers with customers with whom you have a relationship.

LinkedinLinkedin is ideal for B2B marketing due to the fact that the ad can be highly targeted to a buyer persona. Linkedin is unique – your message can be served to a certain profession or industry as opposed to their Facebook interests.

Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads are cost-efficient, and Chunky Sheep can help strategize which type of Linked campaign would be most effective for your business.

Google My BusinessGoogle My Business is a fairly easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. Chunky Sheep can help set-up, maintain and update your business profile.

HAROHow does free PR in national magazines and websites sound? Create a free account with HARO. (Help a Reporter Out) and respond to relevant media queries.

E-JUNKIECreate an affiliate program.

If you offer a digital product (like an ebook), set up an affiliate program with a service like E-junkie. At just five dollars per month, you can’t go wrong!

infogr.amInfographics. 

It’s easy and relatively cheap to create infographics when you use a service such asinfogr.am. Infographics are great for getting back-links to your site! Chunky Sheep is here to help!

PODCASTS

PODCASTS

Podcast ads are not expensive to produce and the podcast ad time is a very reasonable buy. Chunky Sheep can help your business find a popular podcast that’s related to the types of products and services your company sells. Sponsoring that podcast may also be a good option for to consider.

Chunky Sheep Advertising

CABLE TV

Wait! Before your eyes skip over this section, thinking it’s just for those who can afford a TV commercial, keep reading. You can advertise on cable through crawls, full-screen ads and program listings. These alternative advertising methods are very affordable. Crawls can cost under $25 a day.

Chunky Sheep Advertising96% of businesses are currently pursuing digital marketing initiatives, but there are still a great amount who aren’t yet familiar with the benefits social media marketing has on their business and how to craft an effective social media strategy.

Social media increases brand recognition. Implementing a social media strategy will significantly increase the engagement with your audience along with your business visibility.

Once your social media profiles are up and running, it’s now time to build a following. Each share, tweet and like will increase brand awareness. Social Media Marketing Social Media Improves brand loyalty.

Social networks are not only a place to promote your products and campaigns; however, they also provide a two-way channel for your brand and audience to communicate. It is important to engage with your audience. Social media marketing records higher conversion rates.

Social media allows you to convert your brand from being a bland corporation, into a more humanizing group which people can relate. It’s a given fact; people prefer to do business with other people, rather than with organizations.

Social media increases inbound traffic and will boost your brand’s SEO. Give your potential reasons to need your website and keep them wanting to come back for more.

Google AdWords

Why Google Ads?

Attract more customers.

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing, to increase brand awareness or keep customers coming back for more, Google Ads can help.

Reach the right people at the right time.

Your business gets found by people on Google precisely when they’re searching for the things that you offer.

Advertise locally or globally.

Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.

Of course, Chunky Sheep is here to help your business navigate through the process.

npr

NPR is a way to cost-effectively reach an educated, discerning listening audience that is difficult to reach with other marketing vehicles. NPR does not sell “commercials”, they air “sponsorships.” This means of advertising saves businesses a revenue because there are no production fees. Additionally, NPR is much more “clutter-free” than traditional radio.

Remnant Advertising

Remnant ads are advertising spaces that the media company has been unable to sell, resulting in drastically discounted prices for major exposure on TV, radio, magazines, billboards, and the Internet.
It’s not uncommon to pay 75% less for a spot than the usual price. Many businesses compare it to buying your plane ticket at a vast discount, even though the person sitting next to you has paid full price.
This low cost also means that companies with a small ad budget can get access to media that would usually be well out of their league.

Blog

Your blog will be the foundation of all your other marketing efforts. It is where you direct visitors, nurture relationships and capture leads. Be sure to regularly post content that meets the needs and interests of your audience. Blogging also strengthens your SEO.

MailChimp

Every business owner should have an email list! Fortunately, most offer a free option for businesses with smaller lists. For instance,
MailChimp offers its service for free for businesses with fewer than 2,000 subscribers.

SEO

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. SEO is an extremely viable marketing tool that can bring your business more qualified leads and customers. It’s possible to manage your own company’s SEO for free. But if you’re not sure what you’re doing, it can be akin to giving yourself a haircut. Chunky Sheep has digital partners that can greatly reduce your SEO expenditures while yielding positive results.

 

Chunky Sheep is here to help you manage and conquer your marketing efforts. Our mission is to maximize your ROI, allowing you to focus on your business.

Chunky Sheep Advertising
704-890-7746
info@chunkysheep.com

Chunky Sheep Advertising