Famous Dave’s of America, Inc. develops, owns, operates and franchises barbeque restaurants. Famous Dave’s has over 160 locations in 37 states. Famous Dave’s has become a revelation for barbecue fans. For every batch, pit masters hand-rub high-quality cuts and cook them for hours at a time in live-wood smokers, taking care to not disturb the dragons napping between the logs.
Chunky Sheep Advertising introduced Famous Dave’s to the Fort Mill/Charlotte area and continues to provide marketing and PR services for Famous Dave’s. Within their first week of opening, Famous Dave’s has been filled to almost capacity during lunch and dinner and continues to see growth. One of the most important aspects of Famous Dave’s brand is their commitment to the community, and Chunky Sheep continues to help them foster this relationship.
The Famous Toastery story began in 2005 in Huntersville, N.C. in a small house-turned-restaurant. News of their fresh-made breakfasts and fun atmosphere spread. The concept quickly grew to three locations, serving new and loyal clients dishes such as made-from-scratch portabella mushroom benedict and avocado omelets.
Chunky Sheep Advertising partnered with Famous Toastery in 2012 to help create more awareness and excitement for the brand, primarily employing highly targeted and crafted radio ads. Famous Toastery’s patronage grew and to satisfy its family of patrons’ pleas for more locations, Famous Toastery evolved into a franchise system in 2013. Today, Famous Toastery has over 25 locations with many more opening soon. Chunky Sheep Advertising also has a strong relationship with the individual franchisees, to help grow awareness for their location. All media avenues are explored, included a community grassroots approach to create exposure for each store in the most cost-effective manner possible.
Spunky Cleaning was originally Cameron Cleaning. After spending time with the business owners and learning more about their brand, Chunky Sheep rebranded them as “Spunky Cleaning” and created a logo to help capture their identity. Spunky Cleaning is a business that very enthusiastically clean your home with a smile on their face. They offer exceptional quality and continue to grow their business.
Chunky Sheep created a humorous digital display campaign to help increase lunch delivery:
Chunky Sheep has partnered with CorkBuzz to create strong brand recognition including the tagline “Corkbuzz Restaurant in SouthPark. Come for the wine, stay for the food”. Their brand and tagline spans multiple media including radio, digital display and theater advertising. Since the beginning of their partnership with Chunky Sheep, Corkbuzz has enjoyed a significant increase in their patronage.
Today the association is one of over 800 local home builder associations throughout the United States and is affiliated with the National Association of Home Builders and the North Carolina Home Builders Association. The HBAGC represents over 900 builder and associate member firms and has over 20,000 members in home-building and related industries.
Through precise marketing planning and execution, Chunky Sheep Advertising was able to help Skatell’s increase their holiday sales 2016 over 2015 by 9% when the rest of their competitors were down.
Skatell’s is the only 5-star jeweler in Charlotte and is located next to Carolina Place Mall.